Social Media Optimization (SMO) is the process of increasing the publicity and awareness of a product, brand or event through social media, online communities as well as social networking sites, such as Twitter, Facebook etc. The goal of SMO is to gain traffic from sites other than the search engines.
In other words SMO is the technique to promote your product, build a brand on various social channels. That includes video sites like Youtube, Social networking sites like Facebook, Twitter, Social bookmarking sites like Stumble Upon, Reddit and many more.
Social Media Optimization is a very popular and effective promotional campaign used by every organization to market their brands, products and services by diverting the traffic from various social media sites to their website. This is done by utilizing the power of social media and networking sites like Facebook, Twitter, LinkedIn, Pinterest, YouTube, Google+ etc. You can even see it as a kind of viral marketing where any brand, product and service is made popular by effectively using networking in social bookmarking, video/photo sharing sites.
Ways to optimize your Social media posts-
Social media optimization is an integral part of digital marketing. It helps the most in creating brand awareness and is the best activity for Brand building. Though there could be numerous ways to optimize your Social media posts .I am listing a few which are basic but most important:
1. Always put your Brand logo , name or trademark anything related to your business on the image . So that if the image is shared further , your logo also gets shared.
2. Use #hashtags in the content which can be very beneficial for search . People searching for any content or image related can see your post on the basis of the hashtags used.
3. Link all you accounts with your post -Twitter , Instagram ,Facebook etc for maximum reach
4. Always use the link of your blog or the specific landing page related to the post of your website for pulling most of your traffic to your website/blog.
5. Always try to post something informative , attractive , surprising or eye catching so that your post get the maximum views out of hundreds of posts in the timeline.
6. Try tagging your image or post with people related to it , people interested in the post or the groups /communities related to your content.This will help in increasing the reach.
Benefits of SMO for a Business–
Why use SMO
If you have a website for which you want to consider SMO but there is a question coming in your mind “Why use SMO,” then read the below listed benefits of SMO services for a business:
Traffic: Apart from search engines and email marketing, the top source of traffic is SMO. If done in an effective way, you can expect huge traffic on your website.
Website’s visibility: As you know, a big number of people use social networking websites, forums, and online communities; SMO helps you to increase website visibility.
Communication channel: Now a day, companies provide their customers a business channel (apart from traditional email and call support) such as Facebook page, so that the customers can easily reach them and they can have a great connection.
Free advertisement: Social media platforms are being proven as a great source of advertisement.
Ease of target: With social media platforms and online communities, you can even advertise to a limited audience. Or, if your business covers the worldwide audience, then it becomes much easier to reach the global audience with SMO services.
Customer satisfaction: If a customer contacts you via your Social Media channel and gets an immediate response then it helps increasing the customer satisfaction rate while increasing the credibility as well.
Sharing quick updates: If you want to announce the launch of a new product, a press release, or important information that should reach your customers, then SMO provides you a superb platform in form of Facebook page, Twitter, etc.
Paid options: While SMO provides several free options like blogging, forum posting, etc you have several paid options to reach the targeted audience. For example, Facebook Ads, Twitter Ads, Linkedin Ads, StumbleUpon Ads, etc. While these are paid options, they are also cost-effective in comparison to the success rate.
Close relationship with customers: When you update something on your Facebook page, Twitter handle or any other such platform, then your customers share their views, which help understanding what your customers need. So, it helps building trust and a strong relationship while giving you chance for betterment.
Quick Popularity: If you need quick popularity then you either need to take help of Television Advertisement or SMO Services. With help of SMO, you can get quick popularity.